According to a recent review, between 90–98% of youth in the Global North (Canada, USA, UK, Australia) have at least one social media account. 1  However, while social media is often blamed for declining mental health, particularly among our still-developing and vulnerable youth, research tells a more nuanced story.  For today’s youth, social media is about more than just entertainment, it’s a place for connection, identity formation, and support. Moreover, while some studies